In a city as competitive and food-obsessed as Toronto, running a fast food business is about more than just great burgers and fries. You need visibility, control, and a direct connection to your customers—and that starts with a strong online presence.
Let’s break down how one fast food joint transformed its business by launching a professional website, and why hiring a web development agency in Canada is one of the smartest investments you can make.
The Backstory: Toronto Bites
Toronto Bites opened its doors in 2021 in downtown Toronto. Known for its gourmet-style burgers, late-night menu, and casual vibe, the restaurant quickly gained a local following. But as more fast-casual spots appeared on every block, the pressure to stay relevant intensified.
Their reliance on delivery platforms like Uber Eats and DoorDash meant high commission fees, limited brand control, and no direct connection with their customers. They were showing up on phones—but not standing out.
The Challenges
Before launching their website, Toronto Bites struggled with:
Minimal visibility in Google search results
No way to communicate promotions or events
A complete dependence on third-party apps
No email list or customer database
They had the food, the team, and the foot traffic—but zero digital presence.
The Pivot: Investing in a Website
In 2023, the owners partnered with a web design agency in Toronto to build a custom website. The decision wasn’t just about aesthetics—it was about functionality and growth. The new site included:
An SEO-optimized homepage
A full online menu with allergen info
High-resolution food photography
Integrated online ordering for pickup
A newsletter signup form and loyalty program
Google Maps integration for easier navigation
Most importantly, the agency ensured the site loaded fast, worked on all devices, and was optimized for keywords like “best burgers downtown Toronto.”
The Results: What Changed in 6 Months?
- 35% increase in direct online orders, bypassing third-party fees
60% jump in organic traffic through Google
Over 1,200 email subscribers collected
More 5-star reviews via Google thanks to a streamlined review link
Improved profit margins due to lower platform commissions
This wasn't just a cosmetic upgrade. It was a business transformation.
Why You Should Hire a Web Development Agency in Canada
You might be tempted to build a DIY website, but if you’re serious about results, working with a web development agency in Canada can save you time, money, and a lot of frustration.
Agencies offer:
Strategic design that reflects your brand and drives conversions
Mobile and SEO optimization for better search visibility
Technical support and maintenance, so your site stays fast and secure
Analytics integration so you can track user behavior and improve marketing
Experience in UX/UI, so customers find what they need without frustration
A reputable web design agency in Toronto understands the local market, trends, and consumer behavior. They’ll help you build a digital presence that not only looks good—but performs.
Final Takeaway
Fast food is fast—but your business growth shouldn’t be left to chance. A custom-built website is no longer a luxury; it’s a necessity.
If you're running a restaurant in Toronto and still relying on third-party apps to connect with your customers, you’re already behind. A website gives you the power to build loyalty, reduce fees, and own your brand experience—end to end.
Invest in your digital future. Start by partnering with a web development agency in Canada that understands the food scene, the tech, and most importantly—your goals.
