Coupon codes and gift cards are commonly used marketing tools that are designed to attract customers and increase sales. They offer customers an opportunity to purchase products or services at a discounted price or receive a free item as a reward for purchasing a product.

Coupon codes are a type of promotional code that can be entered during the checkout process to receive a discount on the purchase. The codes are usually distributed through email, social media, or the company's website. They can be specific to a particular product or a category of products, and may be valid for a limited time only.

Gift cards, on the other hand, are prepaid cards that can be redeemed for purchases at a particular store or for a specific product. They can be purchased online or in-store and come in a physical or digital format. They are often given as gifts to friends and family, but can also be purchased for personal use.

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The ability to directly redeem these coupon codes and gift cards provides customers with an easy and convenient way to save money. By simply entering the code at checkout or presenting the gift card, customers can receive a discount or a free item, making the purchasing process simple and hassle-free.

In conclusion, coupon codes and gift cards that can be directly redeemed provide customers with an incentive to purchase a product and increase sales for the company. They are a win-win situation for both the customer and the business, as they offer savings and increase revenue respectively.