Alisha Bazan is a seasoned marketing professional with over 7 years of experience in the banking sector, specializing in promoting digital banking solutions. Her expertise spans across creating innovative campaigns and strategies that enhance customer engagement with digital platforms. Alisha is particularly passionate about helping overseas Pakistanis make the most of financial products like the Roshan Digital Account, providing them with convenient, secure, and efficient ways to manage their finances remotely. She continues to contribute to the development of digital banking services that bridge the gap between Pakistan and its global diaspora.