A search engine marketing firm aids in enhancing the online presence and driving specific traffic to a business by utilizing paid advertisements on search engines such as Google and Bing. Unlike SEO, search engine marketing primarily emphasizes other marketing channels like PPC, which aims to ensure that brands are always displayed on top of search engine results for specific key terms or phrases that are relevant to their industry or sector.

Leading search engine marketing agencies start off with a thorough research process to understand a client’s objectives, audience, and competitors. They also carry out a detailed analysis of specific keywords to determine high-intent searches with the highest ROI and design campaign structures that meet their clients’ requirements. To manage SEM successfully, a SEM campaign also needs to be constantly optimized in regard to bid strategies, ads to be used, and costs to be incurred.