The Journey from Business School to Building a National Brand.


Classroom case studies rarely prepare you for the chaos of launching a startup. But for one group of B-school grads, those theoretical frameworks became the foundation for something extraordinary. Harsh Binani Within years of graduation, they’d scaled a fledgling idea into a nationally recognized brand, challenging entrenched players in the process.

Poets&Quants | P&Q's 2021 Top MBA Startups: Smartworks, Northwestern Kellogg
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Poets&Quants | P&Q's 2021 Top MBA Startups: Smartworks, Northwestern Kellogg

A Q&A feature profile with Poets&Quants' Top MBA Startup Smartworks co-founder Harsh Binani, who graduated with his MBA from Northwestern University's Kellogg School of Management