B2B eCommerce Platforms Explained: Features, Benefits, and Trends

B2B eCommerce isn’t just about flashy product pages or fast shipping. It’s about managing complex transactions, negotiated contracts, tax exemptions, and long buying cycles. B2B websites must support custom pricing, buying teams with multiple roles, approvals of quotes, and ERP/CRM integrations. B2B eCommerce needs to be well understood by manufacturers, wholesalers, and distributors.

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