In today’s fast-paced smartphone market, pricing plays a crucial role in consumer decisions. With a plethora of new phones flooding the market, how does the iPhone 12 price hold up against its competitors, especially as we head into 2024? Whether you're a tech enthusiast, a casual user, or someone on the hunt for a budget-friendly smartphone that doesn’t compromise on quality, this guide will provide you with everything you need to know. We’ll break down the iPhone 12 price point, compare it with other top smartphones in the market, and explore why, even in 2024, the iPhone 12 remains a top contender for those looking for reliability, performance, and value.

Why the iPhone 12 price Still Makes Sense in 2024

Before diving into price comparisons, it’s essential to understand why the iPhone 12 still makes sense for many consumers in 2024. While the iPhone 13, iPhone 14, and now the iPhone 15 are on the market, the iPhone 12 retains its appeal because of its strong balance of performance, features, and affordability. Apple’s iPhones are known for their longevity, and the iPhone 12 is no exception. Here’s why the iPhone 12 still stands strong even as newer models emerge:

1. The iPhone 12 Design: Apple’s commitment to high-quality design has not changed. The iPhone 12 features a sleek, durable design with an aluminum body and Ceramic Shield, making it both sturdy and aesthetically appealing. It also marked the return of the flat-edged design that many users love, giving it a modern and minimalist look that still holds up today.
2. Performance and Efficiency: Equipped with Apple’s A14 Bionic chip, the iPhone 12 still holds its ground in terms of performance. While newer models come with more powerful processors, the A14 Bionic remains efficient for everyday tasks, gaming, multitasking, and more. In addition, the iPhone 12 benefits from software support that will likely last for several years, ensuring it will continue to receive updates and stay functional long after newer models are released.
3. Price Advantage: One of the main selling points for the iPhone 12 in 2024 is its affordability compared to newer models. With Apple’s release of more advanced models, the iPhone 12’s price has dropped, making it a great choice for those looking to own a premium Apple device without breaking the bank.

Current iPhone 12 Pricing in Australia

To understand whether the iPhone 12 is worth purchasing in 2024, we first need to look at the current pricing landscape in Australia. As of now, the iPhone 12 is available at a significantly lower price than newer models like the iPhone 14 and iPhone 15, making it an attractive option for budget-conscious consumers.

Price of iPhone 12 in Australia (2024): The iPhone 12 is available in several configurations, and prices can vary depending on the retailer, promotions, and whether you opt for a new or refurbished unit. As a reference:

• iPhone 12 (64GB): Approximately AUD 540 to AUD 570
• iPhone 12 (128GB): Approximately AUD 590 to AUD 620
• iPhone 12 (256GB): Approximately AUD 630 to AUD 650

These prices are significantly lower than the latest iPhone models, such as the iPhone 15, which starts at a much higher price point. By choosing the iPhone 12, you get access to many of the same features—such as the OLED display, dual-camera system, and excellent build quality—at a fraction of the cost.

Where to Find the Best iPhone 12 Deals in Australia

If you’re looking to buy the iPhone 12, Wise Market Australia offers competitive prices, seasonal discounts, and a reliable shopping experience. Whether you prefer purchasing through an online marketplace or visiting a physical store, Wise Market Australia ensures that you get the best value for your money. Their deals and promotions can help you save even more on your purchase of the iPhone 12.

Comparing the iPhone 12 Price with Newer Models

While the iPhone 12 is an attractive option in 2024, it’s important to consider how its price compares to that of newer models. With the iPhone 15 now available, consumers often wonder if it’s worth paying the extra for the latest model, or if the iPhone 12 still provides great value. Let’s take a closer look at how the iPhone 12 stacks up against its successors.

iPhone 12 vs. iPhone 15 – Price and Features

1. Price Comparison:
• iPhone 12: Starts at approximately AUD 540 for the 64GB model.
• iPhone 15: Starts at approximately AUD 1,170 for the 128GB model.

The price difference between the iPhone 12 and iPhone 15 is substantial. While the iPhone 15 offers upgraded features like the Dynamic Island display, a more powerful A16 Bionic chip, and improved camera capabilities, these features may not justify the price for everyone. The iPhone 12 still delivers excellent performance and features, making it an ideal choice for those who want a reliable iPhone experience without paying a premium.

1. Feature Comparison:
• Display: Both the iPhone 12 and iPhone 15 feature OLED displays, but the iPhone 15 has enhancements like Dynamic Island and a higher refresh rate (120Hz on Pro models).
• Processor: The iPhone 12 uses the A14 Bionic chip, which is still powerful but less advanced than the A16 Bionic chip in the iPhone 15.
• Camera: While the iPhone 12’s dual-camera system is impressive, the iPhone 15 has improved camera sensors, including advanced computational photography features like Cinematic Mode and 48MP ProRAW (on Pro models).
• Battery Life: The iPhone 15 has slightly better battery life, but the difference may not be noticeable for average users.

iPhone 12 vs. iPhone 14

The iPhone 14, released in 2022, is also a contender for comparison. In terms of price, it’s priced slightly higher than the iPhone 12 but lower than the iPhone 15.

• iPhone 12 Price: Starts at AUD 540
• iPhone 14 Price: Starts at AUD 770

The iPhone 14 features an upgraded camera system, better performance, and a slightly larger battery, but the iPhone 12 is still a capable device for the majority of users, especially considering the price difference. For those looking to save money, the iPhone 12 offers fantastic value.

iPhone 12 vs. Competitors: Price and Features

While the iPhone 12 is a popular choice, it's important to compare it to some of the top competitors in the smartphone market. Here’s how the iPhone 12 stacks up against popular Android models.

iPhone 12 vs. Samsung Galaxy S22 5G

1. Price Comparison:
• iPhone 12: Starts at AUD 540
• Samsung Galaxy S22 5G: Starts at approximately AUD 470

Samsung’s Galaxy S22 offers excellent performance, a high-quality AMOLED display, and a versatile camera system. However, the iPhone 12 is still a strong contender, especially for those who are already invested in the Apple ecosystem and prefer iOS over Android.

iPhone 12 vs. Google Pixel 7

1. Price Comparison:
• iPhone 12: Starts at AUD 540
• Google Pixel 7: Starts at approximately AUD 440

The Google Pixel 7 offers a stock Android experience and excellent camera performance, especially in low-light conditions. However, if you prefer iOS or are already using other Apple products, the iPhone 12 remains a better value, especially considering the competitive pricing.

Why the iPhone 12 is Still a Smart Choice in 2024

Despite the arrival of newer models, the iPhone 12 is still an excellent choice for many consumers. Here’s why:

1. Timeless Design: The iPhone 12's design remains fresh and modern, with its sleek, flat-edged body and Ceramic Shield display.
2. Longevity: Apple’s commitment to software updates means that the iPhone 12 will continue to receive iOS updates for several more years, ensuring longevity.
3. Value for Money: The iPhone 12 delivers flagship performance and features at a significantly lower price than newer models.

How to Make the Most Out of Your iPhone 12 Purchase

When buying the iPhone 12, it’s important to consider accessories and other factors that can enhance your experience.

1. Essential Accessories: From protective cases and screen protectors to wireless chargers and AirPods, ensure you get the most out of your iPhone 12.
2. Maximizing Battery Life: Tips and tricks to extend the battery life of your iPhone 12.
3. Optimizing Performance: How to make your iPhone 12 run smoother and more efficiently by managing storage, apps, and settings.

Why Choose Wise Market Australia to Buy Your iPhone 12

When purchasing an iPhone 12, shopping with Wise Market Australia provides you with many benefits, including:

1. Competitive Pricing: Find great deals on the iPhone 12 at Wise Market Australia, along with seasonal discounts and promotions.
2. Trust and Reliability: With a proven track record of delivering high-quality products, Wise Market Australia ensures that you get exactly what you pay for.
3. Customer Service: Enjoy excellent customer service and after-sales support, ensuring your satisfaction with your purchase.

Conclusion: Is the iPhone 12 Right for You in 2024?

In conclusion, the iPhone 12 remains an excellent choice in 2024, thanks to its balance of price, performance, and features. It may not have all the bells and whistles of the latest models, but for many users, it offers everything they need at a much more affordable price.

With great deals from Wise Market Australia, now is the perfect time to grab the iPhone 12 at an unbeatable price.