UX survey discovery

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Kicker23 15 Feb 2025

User experience. Testing. Web design. Usability

I know for a fact that this board is filled with designers, so I figured I’d share something I tried recently. Ran a UX survey that revealed users hated our nav menu… which we thought was ‘intuitive.’ This UX design survey guide taught me to balance quant data (NPS) with qual insights (‘Describe your journey in emojis’). Now we spot mismatches between our assumptions and reality. Pro tip: Surveys are X-rays—use them to diagnose, not guess.