When you think of branding, you might imagine your logo, website, or perhaps social media campaigns. But one element of public spaces you might not immediately consider is bollard covers. Yes, bollards, those often-overlooked posts found lining the streets of the UK. While they might seem like a purely practical feature, these sturdy posts have hidden potential to engage your audience and create memorable conversations about your brand.
In this blog, we’ll explore how it can become a unique tool to elevate your marketing efforts. From boosting your brand visibility to sparking local conversations, if you have the power to turn a functional street fixture into a memorable marketing experience.
What Are Bollard Covers?
Bollard covers are short, sturdy posts typically used in public areas to control traffic, protect pedestrians, or delineate certain spaces. They can be found everywhere from busy city centres and shopping districts to transport hubs and office parks across the UK. But bollards, by themselves, are not particularly attention-grabbing. They’re practical but often blend into the background of the urban landscape.
These are protective coverings that fit over these posts, providing an opportunity to enhance their appearance. Made from materials like plastic, rubber, or metal,it can be customised in a range of colours, designs, and finishes. While their primary function is to protect the bollard, they can also serve as a powerful marketing tool, transforming a simple street fixture into an engaging conversation starter.
Customisation: A Branding Opportunity
One of the key advantages of bollard covers is the ability to customise them. While bollards themselves serve a functional purpose, they don’t have to be dull or plain. With the right design, it can become an integral part of your branding strategy, helping to reinforce your company’s identity in a way that’s both creative and practical.
Imagine walking down a bustling high street in London or Manchester and seeing bollards wrapped in vibrant, eye-catching covers that feature your brand’s logo, slogan, or colours. The bollards immediately stand out, drawing attention to your business without any need for a loud or intrusive advertisement. It’s a subtle yet effective way to create brand recognition, especially in high-traffic areas where people are constantly passing by.
Sparking Curiosity and Engagement
Bollard covers are not just functional; they can also spark curiosity and engagement. People are naturally curious, and when they encounter something unexpected or unique, they often stop to take a closer look. A creatively designed bollard cover can do just that draw people in with its unusual or eye-catching design.
For example, suppose you run a trendy café in a busy shopping area. You could design bollards featuring images of your speciality drinks or mouth-watering dishes, accompanied by a catchy slogan like “Savour the flavour on your way to the station!” As passers-by pause to read the message or admire the artwork, they might be reminded that they’ve been meaning to try your café. They might even take a photo and share it on social media, helping spread the word about your brand organically.
Building Connections with Your Local Community
Bollard covers also provide an opportunity for community engagement. Imagine a situation where local businesses in your area team up to sponsor bollard covers, each one showcasing the business’s products, values, or history. This collaborative approach can create a sense of local pride and connection, especially in areas with a strong sense of community like the West End or a town centre in the Midlands.
For example, if your business is a family-owned bookstore in a historic area, you might choose to sponsor covers that highlight the local history of the district, or perhaps display book covers from well-known British authors. This approach not only promotes your business but also connects it to the local culture, making your presence feel more meaningful and relevant.
When you think of branding, you might imagine your logo, website, or perhaps social media campaigns. But one element of public spaces you might not immediately consider is bollard covers. Yes, bollards, those often-overlooked posts found lining the streets of the UK. While they might seem like a purely practical feature, these sturdy posts have hidden potential to engage your audience and create memorable conversations about your brand.
In this blog, we’ll explore how it can become a unique tool to elevate your marketing efforts. From boosting your brand visibility to sparking local conversations, if you have the power to turn a functional street fixture into a memorable marketing experience.
What Are Bollard Covers?
Bollard covers are short, sturdy posts typically used in public areas to control traffic, protect pedestrians, or delineate certain spaces. They can be found everywhere from busy city centres and shopping districts to transport hubs and office parks across the UK. But bollards, by themselves, are not particularly attention-grabbing. They’re practical but often blend into the background of the urban landscape.
These are protective coverings that fit over these posts, providing an opportunity to enhance their appearance. Made from materials like plastic, rubber, or metal,it can be customised in a range of colours, designs, and finishes. While their primary function is to protect the bollard, they can also serve as a powerful marketing tool, transforming a simple street fixture into an engaging conversation starter.
Customisation: A Branding Opportunity
One of the key advantages of bollard covers is the ability to customise them. While bollards themselves serve a functional purpose, they don’t have to be dull or plain. With the right design, it can become an integral part of your branding strategy, helping to reinforce your company’s identity in a way that’s both creative and practical.
Imagine walking down a bustling high street in London or Manchester and seeing bollards wrapped in vibrant, eye-catching covers that feature your brand’s logo, slogan, or colours. The bollards immediately stand out, drawing attention to your business without any need for a loud or intrusive advertisement. It’s a subtle yet effective way to create brand recognition, especially in high-traffic areas where people are constantly passing by.
Sparking Curiosity and Engagement
Bollard covers are not just functional; they can also spark curiosity and engagement. People are naturally curious, and when they encounter something unexpected or unique, they often stop to take a closer look. A creatively designed bollard cover can do just that draw people in with its unusual or eye-catching design.
For example, suppose you run a trendy café in a busy shopping area. You could design bollards featuring images of your speciality drinks or mouth-watering dishes, accompanied by a catchy slogan like “Savour the flavour on your way to the station!” As passers-by pause to read the message or admire the artwork, they might be reminded that they’ve been meaning to try your café. They might even take a photo and share it on social media, helping spread the word about your brand organically.
Building Connections with Your Local Community
Bollard covers also provide an opportunity for community engagement. Imagine a situation where local businesses in your area team up to sponsor bollard covers, each one showcasing the business’s products, values, or history. This collaborative approach can create a sense of local pride and connection, especially in areas with a strong sense of community like the West End or a town centre in the Midlands.
For example, if your business is a family-owned bookstore in a historic area, you might choose to sponsor covers that highlight the local history of the district, or perhaps display book covers from well-known British authors. This approach not only promotes your business but also connects it to the local culture, making your presence feel more meaningful and relevant.
Maximise Your Marketing Impact with Correx Board Printing
Correx board printing is a versatile and cost-effective solution for creating impactful signage, especially for outdoor use. Made from corrugated plastic, Correx boards are durable, lightweight, and weather-resistant, making them ideal for various marketing applications. Here are some key benefits and uses of Correx board printing:
- Durable and Weatherproof: Correx boards are perfect for outdoor use as they can withstand harsh weather conditions, including rain and wind, without getting damaged or faded.
- Cost-Effective: These boards are affordable, making them an excellent choice for businesses on a budget that still want high-quality signage.
- Customisable: Correx boards can be printed in full colour, allowing businesses to customise their signs with logos, branding, and messaging for a professional appearance.
- Versatile Applications: Correx boards are commonly used for promotional signage, event displays, real estate boards, construction site signs, and even election campaign signs.
- Easy to Install: These boards are lightweight and easy to install using simple fixings like nails, screws, or cable ties, which makes them a great choice for temporary or permanent displays.
- Eco-Friendly: Many Correx boards are recyclable, which is a great option for businesses looking to reduce their environmental footprint.
A Cost-Effective Marketing Solution
When compared to traditional advertising methods like billboards or online ads, they are an affordable and long-term marketing investment. While the initial cost of customising it might vary depending on design complexity, they are generally much less expensive than other forms of advertising. And unlike digital ads, which often fade from view as soon as they’re scrolled past, bollard covers remain visible day after day, offering continued exposure.
Additionally,They are durable and require minimal maintenance, making them a cost-effective option for ongoing brand visibility. Whether you’re located in the heart of London or a quiet village in the Cotswolds, it can provide a lasting and high-impact way to keep your brand front and centre.
Conclusion
Bollard covers may seem like small fixtures in public spaces, but they present a unique and effective way to spark conversations about your brand. Customised bollard covers allow you to strengthen your brand identity, engage with the community, and create a lasting visual impression, all while drawing foot traffic and boosting visibility.Instead of overlooking bollards, think of them as an untapped canvas for your branding efforts. Ready to get started? Partner with VC Print for high-quality, eye-catching bollard cover designs that will transform your marketing strategy. It's time to take your brand to the streets and stand out in style.
