Should You Post the Same Reel on Facebook & Instagram?

Let’s be honest—reposting the same Reel on Facebook and Instagram feels easy, right?

You save time, hit both audiences, and get that dopamine rush from double the likes. But here’s the kicker—what works on Instagram might flop on Facebook. And if you’re serious about growing your brand or reach, posting blindly could cost you views, engagement, or worse—annoy your audience.

Should You Post the Same Reel on Facebook and Instagram?

The Quick Answer:

Yes—but with strategy. Not all content performs equally on both platforms, and not all audiences behave the same.

Key Differences Between Facebook Reels and Instagram Reels

Feature	Instagram Reels	Facebook Reels
Audience	Younger (18–34)	Wider age range, often older
Discovery	Explore Page, Hashtags	Feed, Groups, Suggested
Content Style	Trend-heavy, fast-paced	Informational, community-driven
Monetization Tools	Collabs, Creator Marketplace	Stars, Ad Bonuses

Pro Tip: Repurposing content is smart—but tailor captions and hashtags for each audience.

Pros of Posting the Same Reel on Both Platforms

Double the Reach
Two platforms = more eyeballs. Especially if your followers are split.
Boost SEO with Video Downloads
Use bolded keywords like facebook download video or facebook video download to make your Reels more shareable outside the apps.
Saves Time
One video, two posts. Easy wins.
Cross-Promotion
You can direct Facebook viewers to follow your Insta, and vice versa.

Cons You Shouldn’t Ignore

Algorithm Burnout
Platforms might detect duplication, lowering your reach.
Audience Fatigue
If your followers overlap, they’ll notice. And maybe stop engaging.
Different Expectations
Instagram favours aesthetics. Facebook leans into value and relatability.

Best Practices: How to Post Reels on Both Platforms (Without Screwing It Up)

Step 1: Optimise Video Before Posting

Trim fluff. Keep it snappy (under 60 seconds).
Add clear text overlays.
Use vertical format (9:16).
Export the file using tools like facebook reels downloader or a reels video downloader if you want to repurpose.

Tool Suggestion: Try fload.app or i2mate.com to save your Reels without watermarks. Make sure to download fb video in HD quality.

Step 2: Change Captions for Each Platform

Don’t copy-paste. Use different:

Hashtags (#trending on Instagram vs. #funny videos on Facebook)
Tone (quirky for IG, conversational or informative for FB)
CTAs (e.g., “Follow me on Insta” vs. “Share with your Facebook fam”)

Step 3: Schedule with Meta Business Suite

Meta lets you schedule and tweak Reels for each platform. It’s free and effective.

Set separate thumbnails.
Optimise posting times (IG: mornings; FB: early evenings).
Track analytics separately.

Step 4: Use Video Downloads to Archive and Recycle

If a Reel pops off on Instagram, don’t upload the exact same file on Facebook. Instead:

Re-edit slightly.
Change music or caption.
Use a fload.app method or facebook mp4 converter to tweak and re-upload.

Real-World Example: Food Creator Repurposing Reels

A UK-based food blogger posted a quick “3-minute mug cake” on Instagram. It got 10K views. She used a facebook video download tool, tweaked the caption to suit busy parents on Facebook, and hit 75K views there.

Moral of the story? Reposting works—if you do it smartly.

FAQs

Can I link my Instagram Reels to post automatically on Facebook?

Yes, but it’s not always ideal. Manual posting gives you more control.

What’s the best way to save Reels from Facebook or IG?

Use a reels downloader for facebook reel downloaders like SnapInsta or SaveFrom. Choose tools that allow HD facebook video download and no watermark.