Meet the Shoe That Feels Like Air
If you’ve ever wished your sneakers felt more like socks on clouds, meet On Cloud shoes. Born from Swiss innovation and built for comfort, they’ve quickly become a go-to for runners, travelers, and even folks just looking for something easy to wear all day.
From Concept to Cult Favorite
Back in 2010, three friends in Zurich had a vision: a running shoe that delivered a soft landing with an explosive push-off. That vision became CloudTec®, the signature technology behind On Cloud. Fast-forward to today, and their shoes are on feet everywhere—from city sidewalks to marathon starting lines.
The CloudTec® Magic
At the heart of every On shoe is the CloudTec® sole—a unique system of hollow pods that compress and bounce back with each step. It’s not just marketing fluff. That little bit of tech genuinely creates a soft landing and powerful lift-off, reducing muscle fatigue and maximizing efficiency.
Featherweight Champions
Despite their tech-packed design, On Cloud shoes are incredibly lightweight. The Cloud 5, for example, clocks in at just under 8 oz (for men’s size 9). That’s lighter than most water bottles—and you’ll feel the difference on long walks or workouts.
Style That Speaks Quietly
There’s a reason why these shoes are all over Instagram and airports alike—they’re sleek, modern, and not screaming for attention. Clean lines, muted tones, and minimalist branding make them easy to pair with anything, whether it’s leggings, jeans, or even business casual.
All-Day Comfort
The design isn’t just for looks. On Cloud shoes feature breathable mesh uppers, supportive heel cups, and adaptive insoles. Whether you’re running errands or chasing a 5K personal best, your feet stay comfy and cool. They’re made for motion, but cozy enough to wear while standing still too.
Fan-Favorite Models
There’s an On Cloud for every kind of day and every kind of run:
Cloud 5 – A perfect everyday shoe with speed-lacing and ultra-soft landings.
Cloud X 3 – Built for gym days, short runs, and high-energy movement.
Cloudmonster – Max cushioning for max distance; ideal for long-haul runners.
Cloudnova – A hybrid of lifestyle and performance, great for all-day wear.
Cloudventure – Trail-ready grip and waterproof options for off-road explorers.
Built for Runners
On shoes aren’t just pretty—they’re performance-tested by pros. Their lightweight build, responsive ride, and quick-transitioning soles are beloved by elite athletes and weekend joggers alike. You’ll feel quicker, lighter, and less sore after each session.
Designed for the Commute
Ever tried a pair of On Clouds for your daily commute? It’s a game-changer. Easy to slip on, light in your bag, and stylish enough for any office—especially if you’re constantly on your feet. Many models even feature speed laces for a no-fuss fit.
What’s the Fit Like?
Most On Cloud shoes fit true to size, but the snug Swiss fit might feel a little tight if you’re used to roomier sneakers. Wide-footed wearers may prefer models like the Cloudmonster or opt to size up a half. Once you find your fit, it’s smooth sailing.
Cleaning Made Simple
Thanks to the breathable mesh uppers and minimal seams, keeping your Ons clean is surprisingly easy. A quick wipe-down with a damp cloth works for most scuffs, or toss them (minus the insoles) in the wash on gentle. Just let them air dry, no heat needed.
Sustainability in Motion
On is making big moves toward sustainability. They’ve launched the Cyclon program—a recyclable running shoe you return after use—and are steadily increasing their use of recycled materials. They’re proving that performance and eco-conscious design can absolutely coexist.
What Makes Them Different?
Let’s be real—there are a ton of running shoes out there. But On Cloud stands out thanks to its unique combo of engineering and elegance. It's rare to find a shoe that performs this well and looks this clean. No clunky soles. No loud logos. Just smooth, simple innovation.
Shoes for All Walks of Life
Nurses, teachers, retail workers, travelers—people who are on their feet all day—rave about the comfort and support. The lightweight design keeps fatigue at bay, while the unique cushioning prevents the typical aches that come from long days upright.
Roger Federer’s Seal of Approval
Yes, that Roger Federer. Not only is he an investor in the company, but he also helped design a shoe—the Roger Pro. It's a tennis shoe with street style that’s all about performance and minimalism. If it’s good enough for a 20-time Grand Slam champion, it’s worth a look.
Where to Buy
You’ll find On Cloud shoes in specialty running stores, select athletic retailers, and online through On’s official website. The price tag sits in the mid-to-high range, but most wearers say it’s money well spent for the comfort and longevity they get in return.
