Overview of the Global Smart Toys Industry:
The Global Smart Toys market is projected to experience substantial growth between 2024 and 2030, driven by digital transformation, innovation in service delivery, and expanding global demand. With a forecasted CAGR of 15.4% during the forecast period, i.e., 2024-30.
This report offers an in-depth analysis of the key drivers, challenges, competitive landscape, and future outlook — helping businesses, investors, and stakeholders make informed decisions.
Market Size Forecast (2024–2030)
- Base Year: 2023
- Forecast Period: 2024–2030
- Estimated CAGR (2024–2030): 15.4%
Key Market Driver (What’s Driving Smart Toys Sector Growth?)
Rising Preference of Educational Learning Toys Among Consumers – The rising inclination of parents toward educational toys for their children has been supporting the growth of the smart toys market in recent years. This has been primarily attributed to the rising awareness among parents regarding the importance of childhood education, and the strong memories created during this age. These factors have led to a strong desire among consumers to provide educational toys to their children at the right age to improve their cognitive skills. Moreover, in response to this consumer trend, companies have initiated the expansion of their educational smart toy offerings to meet the growing demand in the market.
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Top Companies in the Smart Toys Market
Here’s a snapshot of key players leading innovation and market share:
- TOSY Robotics
- Wonder Workshop, Inc
- Indiegogo, Inc.
- Sphero, Inc.
- MORAVIA Consulting spol. s r.o.
- Innokind, Inc.
- Pillar Learning
- WowWee Group Limited
- Pilot Laboratories, Inc.
- Mattel Inc.
- MobilizAR Technologies Pvt Ltd.
- Robo Wunderkind
- Learning Resources Ltd.
- UBTECH Robotics Corp LTD.
- Others
Includes SWOT analysis, revenue trends, partnerships, and product launches.
Factor Hinder Smart Toys Industry Growth
Privacy Security Issues in Internet-Connected Smart Toys – The internet-connected smart toys have been posing a significant challenge related to ensuring the privacy and security of children. Owing to this, their adoption has been significantly hampered among consumers over the past few years. Also, these toys, while providing novel ways of play, have been raising concerns about data collection and privacy infringement. Whether through the consent of parents or children, these toys have been capable of gathering and sharing user information, ultimately compromising privacy and security.
Moreover, these devices are part of the larger Internet of Things (IoT), connecting digital and physical entities to access new applications and services. They are able to listen to voices geo track children’s locations, etc., which may pose a significant challenge to the security of the child. This connection extends to various smart toys, including those with cameras and microphones, potentially recording and transmitting sensitive information. Hence, the issues related to security are projected to affect the market’s growth in the coming years as well.
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Smart Toys Market Segmentation Analysis
-By Application
- Entertainment
- Education
Among them, the education segment has emerged as a dominant application in recent years. This has been majorly attributed to the significant presence of smart toys offering educational experiences in different segments, especially coding.
-By Technology
- Wi-Fi- Market Size Forecast 2019-2030, USD Million
- Bluetooth- Market Size Forecast 2019-2030, USD Million
- Others (RFID, NFC, etc.)- Market Size Forecast 2019-2030, USD Million
-By Distribution Channel
- Online- Market Size Forecast 2019-2030, USD Million
- Stores- Market Size Forecast 2019-2030, USD Million
-By Age Group
- 2 to 5 Years- Market Size Forecast 2019-2030, USD Million
- 6 to 8 Years- Market Size Forecast 2019-2030, USD Million
- 9 to 12 Years- Market Size Forecast 2019-2030, USD Million
- 12 Years- Market Size Forecast 2019-2030, USD Million
Geographical Analysis
-By Region
- North America
- South America
- Europe
- The Middle East Africa
- Asia-Pacific
Out of these, North America has experienced substantial growth in the Global Smart Toys Market in recent years.
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Methodology Behind the Report
This research combines qualitative and quantitative methods, including:
- Expert interviews
- Proprietary forecasting models
- Financial and trade databases
- Government and institutional data
Forecasts are validated using top-down and bottom-up approaches to ensure accuracy and reliability.
Frequently Asked Questions About the Smart Toys Market
- What is the growth rate of the Smart Toys market from 2024–2030?
- Which segment are expected to dominate market?
- Who are the top companies and what strategies being they using?
- What are the key risks and challenges in this industry?
- How can businesses prepare for future trends?
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