The North America bottled water market is expected to grow from US$ 72.02 billion by 2022 to US$ 104.12 billion by 2028. It is estimated to grow at a CAGR of 6.3% from 2022 to 2028.
The soft drinks industry is experiencing a significant shift as health concerns increasingly influence consumer preferences. Traditionally popular carbonated beverages are now being replaced by healthier alternatives like bottled water, driven by rising awareness of the negative effects of high sugar consumption. Carbonated drinks have faced criticism for contributing to health issues such as obesity, diabetes, digestive problems, and heartburn, leading consumers to seek low-calorie, natural options.
Obesity, once prevalent mainly in high-income countries, has become a global issue, affecting low- and middle-income nations as well. The excessive consumption of sugary soft drinks has been a major factor in this trend, prompting a demand for healthier beverages. In response, bottled water companies are innovating with flavored and functional waters, which offer taste and added health benefits without excessive calories. These products are gaining popularity as consumers prioritize wellness and weight management.
North America, in particular, is witnessing substantial growth in the bottled water market, with projections indicating a strong compound annual growth rate (CAGR) in the coming years. This shift from carbonated soft drinks to bottled water reflects changing consumer habits and a broader industry trend toward health-conscious choices. As obesity and related health concerns continue to rise, the demand for functional and flavored waters is expected to drive further market expansion, reshaping the future of the North America bottled water market.
North America Bottled Water Market Overview
The North America bottled water market is categorized through multiple segmentation approaches:
North America bottled water market Product Segmentation
- By Type: Still water (dominant segment in 2022) and sparkling water
- By Category: Conventional (market leader in 2022) and functional varieties
- By Flavor: Plain (top-performing segment in 2022) and flavored options
North America bottled water market Distribution and Regional Analysis
- Retail Channels: Supermarkets/hypermarkets, convenience stores (primary distribution channel in 2022), online retail, and other outlets
- Geographic Coverage: United States (market leader in 2022), Canada, and Mexico
North America bottled water market Competitive Landscape
The market features prominent industry participants including:
- Danone S.A.
- Bluetriton Brands, Inc.
- Fiji Water Company LLC
- Gerolsteiner Brunnen GmbH Co. KG
- Nestlé S.A.
- PepsiCo, Inc.
- RHODIUS Mineralquellen und Getränke GmbH Co. KG
- The Coca-Cola Company
- Voss of Norway AS
This segmentation highlights consumer preferences for still, conventional, and plain water products predominantly sold through convenience stores, with the U.S. market driving regional growth.
North America bottled water market Strategic Insights
Strategic insights for the North America bottled water market provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market
North America bottled water market Regional Insights
The geographic scope of the North America bottled water market refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
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Author’s Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights
