CRM for Suppliers: A Game Changer in the Supply Chain Sector

Did you know that the probability of selling to an existing customer is around 70%, while the chances of selling to a new customer are only about 10-20%? This raises a crucial question: how can businesses bridge this gap? The answer lies in customer relationship management (CRM).

But what exactly is CRM for suppliers, and how can it benefit supply chain management? Let's explore how CRM is revolutionizing the industry.

Read Complete Article: https://martech360.com/marketi....ng-automation/crm/cr

Understanding Marketing Clouds: Key Benefits, Components, and How to Choose the Right Platform

In today’s fast-paced digital world, businesses must engage with customers across various channels and offer personalized experiences. However, traditional marketing strategies often fail to meet these demands, leading to disjointed customer interactions and missed opportunities. Cloud-based marketing tools offer a solution, enabling businesses to streamline marketing processes, optimize campaigns.

Read Complete Article: https://martech360.com/tech-an....alytics/cloud-platfo